Edwin Datschefski

Edwin Datschefski helps people figure out how to make their products sustainable -- good for people, profits and the planet.

With 11 years` experience as a consultant, Edwin's unique background and experience in both ecology and business gives him unparalleled understanding of how products can become truly sustainable -- giving your brand a vital boost to enable its survival deep into the 21st century.

Edwin's latest book, The Total Beauty of Sustainable Products, is proving to be a contemporary classic, introducing everyone from students to CEOs to the delights and nuances of sustainable product development.

He has trained over 6000 people in environmental management and sustainable product design, and given talks all over the UK, as well as in France, USA, Japan, Sweden, Denmark, Luxembourg, Malta, Belgium, Italy andThe Netherlands. He was a founder member of the Professional SpeakersAssociation.

A key step was taken when Edwin developed the cyclic|solar|safe methodology for assessing the environmental performance of products and processes. This ecology-based approach has simplified the way people look at sustainability while also presenting a radical product-focused perspective that challenges standard thinking on eco-efficiency.

Edwin's background is as a biologist at Bristol University and after working in the aerospace industry he spent 8 years working at The Environment Council, developing programmes involving thousands of UK businesses to enable them to realise the benefits of improved environmental performance.

As part of his personal educational mission, Edwin has also developed a set of free web-based educational resources which people in 36 countries are using to learn about sustainable design. Visit it at www.biothinking.com