BioThinking means looking at the world as a single system, and developing new ecology-derived techniques for industrial, organisational and sustainable design.

For information on Edwin's 2010 sustainable design and consulting services, go to the new Truecology page.

October 2009: To read Edwin's report: Trivial Tips Cause Carbon Complacency: Prioritise Carbon Actions Now! please go to www.carbonfocus.org.uk

March 2009: Free pamphlet: 100% Sustainable Products Now!

decoration Product Design and Brand Integrity can be improved by adopting the 'cyclic|solar|safe' methodology -- integrating industrial and ecological materials flows to create products that are good for people, profits and the planet.

decoration Business Vitality results when organisations are understood not as machines, but as living organisms. Niching, adaptability, business models and colonisation of new markets are among the topics considered here.

decoration Technology Futures are explored in a project to develop the world's first 100% sustainable mass produced product -- out of the 100 million or so products made today, not even one is totally sustainable yet ...

Find out more by exploring my site -- there is a wealth of free information and plenty of food for thought ...
My Signature Edwin Datschefski, Surrey, England

Edwin Datschefski is an author, speaker and consultant specialising in sustainable products and technologies. He developed the cyclic|solar|safe methodology for life cycle assessment, and through his BioThinking.com project has trained over 10,000 people in sustainable design, as well as doing consulting work for nearly 100 organisations. He is the founder of Green Drinks International, which is now active in 620 cities worldwide, and co-director of the think tank Carbon Focus. Edwin's next book, 'Pathways To True Sustainability' is due out in 2010.