Business Strategy

Our core theme is based on understanding that products are organisms inhabiting a constantly changing ecosystem. Finding the right niche is clearly vital, but you have to look beyond the basic dimensions of timing, market sector, price point and so on. Only when we add in overlooked dimensions such as senses and mass flows can we fully understand the product niche and how we can maximise its potential.

Our proprietary methodologies are used to gain insights into process design, sales channels, customer process, competitive strategy, and ways to increase market share. Following the principles of natural ecosystems, we can closely identify a business or product's niche, and explore previously ignored dynamics in product performance, such as:

Contagion, Seeds, Geometric Power, and Alien Explosions
Cultivation, Succession and Climax, and the Need to Kill Successful Products
Cooperation, Competition, Not Red in Tooth nor Claw
Evolving, Adaptable, Random and Failing Prototypes
Opportunistic, Sensing, Sensual, Observant, Hardwired, Fast acting, and Fussy Product Systems
Disorganised, Simple Rules, Complex Behaviours, De-Centralised Nervous Systems