Business Vitality

Edwin has been developing ways of using ecoystems thinking to revitalise business performance. It's about aligning the organisation's internal structures to match the external environment in which it seeks to thrive.

Business Vitality is about viewing organisations as if they are living organisms. Topics to consider include the impact of predators and parasites, the invasion of 'alien' species into new territories, the factors limiting the size of organisms, symbiotic relationships, and how control and feedback is used in organism design.

Ideas such as competition, niches, reproduction, food chains, senses, families and organs may be familiar to business people, but these terms are often used incorrectly. By applying the up-to-date understanding of biological science.

Edwin has identified ten habits that are displayed by successful organisms.

He has also developed principles for jungle managers which applies biothinking to everyday management practice.