2:30-3:30 at the 10UP event.

Convenor: Miro Peters

Subject: Criteria of successful implementation of (eco) products

First, the group listed a few companies and products as examples of successful practice:

- Trippen Shoes (soles can be replaced, good quality, natural materials - local)
- Honda Insight - hybrid car
- Netherlands: Bottle recycling through system of deposits
- Netherlands: Glass collection and recycling
- Milk bottles distribution by the (traditional) milkman
- Zimbabwe: steel recycling 'encouraged' through sanctions
- Wind up radio, wind-up phone, wind-up torch
- Mountain bike - cycling increased in the city of London
- Organic/ecological paints - AURO
- Ecover soaps
- Space pen
- Body Shop
- Soil Association - organic food delivery
- Hemp as a material
- Organic and vegetarian foods

Next, from looking at the examples, we listed the criteria that contributed to their success

- fashionable
- affordable
- fulfill desire of consumer
	product needs to be functional AND desirable
- product offers a new solution for emerging (modern) needs
- convenient in use and purchase
- appropriate quality
- upgrade-ability and customization
- local affinity. Ties in with personal and emotional value
- value for money
	perceived
	durability and quality - product will pay itself back
- positive brand recognition
- a simple positive message tied to the product (marketing slogans, use of packaging)
- it's NOT about a guilt purchase
- empowered consumers with provided product and company information through technology (websites, CD's etc..)
- product stimulate health and well-being