The 100 Cubed proposal

These design exercises have suggested that far from being pie in the sky, 100% sustainable products are fast coming into our grasp. I have a proposal for a manufacturer or preferably a group of manufacturers, to develop a 100% sustainable product. It would be a flagship, an inspiration for other businesses. Instead of environmental issues being something bad that must be avoided, this would focus on an aspirational ideal, something to work towards.

The context for this is a goal I have been considering. Something amazing yet approachable, daunting yet achievable -- for 100% of products to become 100% sustainable by the year 2100.

100 x 100 x 100, or 100 cubed.

That's a big challenge when in 2004 we don't even have one product that is 100% sustainable. And there are something like 100 million product types in the world.

But unless we start thinking about where we want to go, we will end up where we are headed ...